Dublin Continental Trade Files
TitleDublin Continental Trade Files
ReferenceGDB/SA03.02
Date1934-02-05-1963-12-31
Creator James M. Milner
Scope and ContentSeries of files concerning the operations of the Dublin Export Department in particular the supply of Guinness Export Stout, Guinness Foreign Extra Stout mainly to Continental Europe following World War Two. From the 1st April, 1938, the control of the English Trade changed to Park Royal. The Dublin Export Department was formed to 'supervise the supplies of Stout from Dublin to Stores and to the direct customers in Great Britain'. [SA03.02/001]. The functions of the new Dublin Export Department included supply of Guinness brewed in St. James's Gate to Stores and Foreign Bottlers. The series documents in particular the acquisition of import and export licences for Continental trade markets, investigation and negotiation of import licences, correspondence with ambassadors, Irish government officials, Coras Trachtala Eireann, Irish Department of Industry and Commerce particularly in relation to Trade Agreements including discussions on quotas, import and export duties for Continental trade. The files document the trade of Guinness in continental Europe in particular in Italy, Belgium, Portugal, West Germany, Malta, Gibraltar, Sweden, Norway, France, Holland, Denmark, Switzerland, Finland, Spain, Canary Islands, Turkey, Egypt, Cyprus, and Andorra. The files also document the supply of mainly Guinness Export Stout, Guinness Foreign Extra Stout to French Territories overseas such as Cameroon, Madagascar, Congo, Mali, Reunion, supply to N.A.A.F.I., Naval Army and Airforce Institutes in West Germany following World War Two, Takoradi, Gold Coast, West Africa and supply of mainly Guinness Export Stout to ship stores, aircrafts and wardrooms. The files are arranged numerically by original subject code and original country code, each file is described in date order of the file, back cover to front. The files detailing supply of Guinness to individual countries document travellers reports to the country most notably reports of Bernard Trevelyan, monopolies, tied houses, trade agreements, appointments of agents, advertising and marketing, distribution and creation of market specific materials, marketing promotions, bottling, canning, including business arrangements with Guinness Export Bottlers Ltd., research into other brewers such as Amstel, development of business relationships with other brewers, visits to breweries. The files do contain other European languages, in particular, Robert W. Sigerson Greene and James M. Milner corresponded in French. Files created by Milner are included as part of this series. Milner worked at Park Royal and was in charge of Continental Trade [which was managed over in Park Royal from late 1930s to early 1950s], when Dublin resumed work on the Continental Trade in the early 1950s, Milner's files were transferred over to the Dublin Export Department for reference, use and continuation. Milner's files are incorporated into this series and usually appear at the beginning of a sub-series description.
Extent27 sub-series; 289 items
Levelseries