Continental trade matters in connection with Belgium.
TitleContinental trade matters in connection with Belgium.
ReferenceGDB/SA03.02/0062
Date1938-1963
CreatorGuinness
Scope and ContentSeries of files concerning handling of Continental trade matters in connection with Belgium, including: advertising and marketing - distribution and creation of market specific materials and marketing promotions; introduction of Guinness Export Stout following Second World War; collaboration with local agent, Schweppes [Belgium Limited], and later John Martin Limited, in furtherance of sales; monitoring of sales in Belgium on monthly basis.
Extent24 items
Persons keywordJ. Martin
Levelsub-series