'Mr. Woods and Mr. Martin's Visit to Antwerp D.C.T. 39(12)'
Title'Mr. Woods and Mr. Martin's Visit to Antwerp D.C.T. 39(12)'
ReferenceGDB/SA03.02/0062.19
Date1944-09-05-1954-08-11
CreatorGuinness
Scope and ContentFile entitled 'Mr. Woods and Mr. Martin's Visit to Antwerp D.C.T. 39[12]'. Contains memoranda and correspondence concerning visit by John Martin [Agent, Antwerp] and E.P.C. Woods [English Trade Department, Park Royal] to Belgium to organise supply of N.A.A.F.I. with Guinness Export Stout [G.X.S.] at close of Second World War, and reintroduction of Guinness trade to Belgium in general. Principal authors include: E.P.C. Woods [English Trade, Park Royal], Andrew Martin [Schweppes [Belgium] Limited, Agents, Anvers], J.M. Milner [Continental Trade, Park Royal]. Provides details of: arrangements for visit; arrangements for restart of bottling operations and acquisition of permits from Ministry of Food; reports from staff following visits analysing trade and market conditions. Includes: typescript draft of letter from W.E. Phillips [Park Royal] to The Ministry of Food requesting permit for Woods to visit Belgium noting that 'we have arranged to brew a special stout which we think will suit these markets' [30 August 1945. 1 item]; report by Woods on visit to Belgium commenting on the reintroduction of Guinness to Belgium noting 'We got off last summer to a flying start. We were in the Belgian market at least one month ahead of any other British beer' providing breakdown of monthly sales and remarking on the strength of Guinness as it is 'undoubtedly very firmly established as the only imported Stout of any consequence', noting arrangements for advertising, pricing and the performance of the agencies [8 May 1948, 4pp]; report by Woods on visit to Belgium commenting on sales performance with sales figures, sales position of other British beers, distribution network, quality of Guinness in trade, proportion of British beer trade held by Guinness, pricing, activities of Coca-Cola, and advertising commenting on the introduction of new Guinness glasses 'bearing our harp and the word ''Guinness'' in buff outlined in black' [18 May 1949, 6pp]; report by Milner on visit with D.O. Williams [Head Brewer] to Belgium remarking on the lack of appreciation on the part of the 'housewife in general' on the nature of Guinness as a 'stout' as Schweppes do not market it as such [24 November 1950, 2pp].
Extentc175pp
Persons keywordJ. Martin
LevelItem
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